The Challenge: Joanne Bergamin, owner of TravelAngel, needed branded materials based off of the existing word mark.

 

The Solution: After research on Joanne’s personal brand as well as competing travel blogs, I created a primary logo with a set of 10 accompanying icons, as well as a brochure, bookmark, and set of business cards. The bright colors and bold shapes reflect her passion for the finer things in life as well as her fun and bubbly personality.